Exploring Customer Perceptions and Preferences: Study on Online Workshops for Tire Repair and Oil Change Services in DKI Jakarta
DOI:
https://doi.org/10.55606/akuntansi.v2i3.1540Keywords:
Customer Perceptions, Online Workshops, Automotive MaintenanceAbstract
This qualitative study aims to explore customer perceptions and preferences regarding online workshops for tire repair and oil change services in DKI Jakarta. Adopting a qualitative research model, the study utilizes purposive sampling to select participants from the target population. Data collection is conducted through in-depth interviews and thematic analysis of the collected data. The findings reveal insights into customers' attitudes, needs, and preferences towards online workshops for automotive maintenance. Through thematic analysis, common themes and patterns emerge, providing valuable insights for service providers and policymakers seeking to enhance the effectiveness and adoption of online workshops in the automotive service industry.
References
Brown, A., & Lee, C. (2020). Digital Transformation in Banking: Opportunities and Challenges Amidst the COVID-19 Pandemic. Journal of Financial Innovation, 15(2), 89-104.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches. Sage Publications.
Garcia, M., et al. (2021). The Role of Digital Technologies in Enhancing Bank Resilience: Insights from the COVID-19 Pandemic. Journal of Financial Technology, 8(1), 45-62.
Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough?: An experiment with data saturation and variability. Field methods, 18(1), 59-82.
Jones, R., et al. (2020). Financial Performance of Commercial Banks during the COVID-19 Pandemic: A Comparative Analysis. Journal of Banking and Finance, 35(4), 467-482.
Kim, Y., & Park, H. (2021). Agile Banking: Strategies for Navigating Uncertainty in the COVID-19 Era. Journal of Financial Innovation, 16(3), 201-218.
Lee, J., et al. (2020). Customer Relationship Management in Banking: Enhancing Customer Loyalty during the COVID-19 Pandemic. Journal of Financial Services Marketing, 28(2), 153-168.
Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice. Sage publications.
Rizal, M., Ruslaini, R., & Subhana, A. (2022). Analysis of the Feasibility of Business Idea Application Services Online Workshop" OT Repair" Specifically for Tire Repair and Oil Change in the Province of DKI Jakarta. Jurnal Ad'ministrare, 9(2).
Santoso, S., Qalbia, F., & Benardi, B. (2023). Dampak Pandemi Covid 19 Terhadap Kinerja Keuangan Bank Umum di Indonesia. ASSET: Jurnal Manajemen dan Bisnis, 6(1). doi:https://doi.org/10.24269/asset.v6i1.7133.
Tan, L., et al. (2021). Personalized Banking Services and Customer Satisfaction: Insights from the COVID-19 Pandemic. Journal of Financial Services Research, 45(3), 301-315.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
